The Ferrari Phenomenon provides a fresh perspective on the world's most charismatic car manufacturer and its iconic founder, combining everything from little-known history and biographical details of Enzo Ferrari and a virtual tour of the Ferrari factory and grounds, to unexpected facts on everything from one-off cars and race statistics and guidance on what to do when you visit Maranello. To develop this variety and detail required the international expertise of insider Luca Dal Monte, who was head of Ferrari's North American press office before returning to Italy as director of Maserati's worldwide press and public relations operations, and Motor Trend editor and best-selling author Matt Stone. Together their research and interviews bring unexpected stories to light, taking the reader behind the scenes, giving even knowledgeable Ferrari afficionados material they didn't know. Thousands of Ferrari books have been published and more come every year, but The Ferrari Phenomenon is one of the few that is indispensable to every fan of the Prancing Horse.