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Bjorner Thomas Qualitative Methods for Consumer Research (8741258533)

Bjorner Thomas Qualitative Methods for Consumer Research (8741258533)

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Merchant: Adlibris

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395,00 kr

The book is a very helpful tool when seeking guidance as to which qualitative methods should be used in Consumer Research. The book presents a range of essential topics for validly and reliably using qualitative methods, with a focus on consumer research.

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