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Brand Relevance - Making Competitors Irrelevant

Brand Relevance - Making Competitors Irrelevant

0.0/5 -0 Rates

Merchant: Platekompaniet.no

Brand:

379,00 kr 332,00 kr

Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.

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