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Covert Cows and Chick-fil-A - How Faith, Cows, and Chicken Built an Iconic Brand

Covert Cows and Chick-fil-A - How Faith, Cows, and Chicken Built an Iconic Brand

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Merchant: Platekompaniet.no

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199,00 kr 174,00 kr

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

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