For almost a decade Cross-Cultural Business Behavior has been praised by business people and by students as an eminently useful guide to the global marketplace.Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all the Negotiator profiles - including detailed information on 43 different business cultures - have been thoroughly updated, with new cases and fresh examples added. In addition, international manager's challenges have changed too. Just a few years ago managers around the world were mainly interested in how to communicate and negotiate with overseas partners. But they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances and international partnerships. To reflect these new realities the book's time-tested framework for understanding cross-cultural negotiating behavior has been exp