Gaylord, E Keith Alliances, Strategic Partnerships and the Power of Analytics (1792334109)

'Keith's book provides an excellent framework for examining the often overlooked and critically important area of establishing and measuring quantitative tools to track and manage the true value created by Strategic Alliances. He positions Alliances as 'startup businesses' requiring a specific joint Plan of Record. His argument to build alliances as a business and use logic, facts and data to create them, is original. His framework includes a broad range of specific checklists, templates, and dashboards as components of what he describes as an Alliance Relationship Management System (ARM) and highlights some key differences between the ARM and existing Partner Relationship Management (PRM) and Customer Relationship Management (CRM) tools. Blended with actionable advice, notes from the field, and a dash of wit, this book allows the reader to understand where alliances and partnerships have been, where they are headed, and be able to gain control of current partnerships, reduce risk to their organizations, and, most importantly, accelerate growth of broadening ecosystems across every industry. Keith's style is easy to read and guaranteed to give you some tangible tools for you and your alliances organization.'