Ruthless stud Benito Gonzalez (Javier Bardem wants wealth, women, and to erect a skyscraper in his own honour. In order to achieve this he marries a sophisticated daughter of a rich banker, Marta (Maria De Medeiros) but keeps mistress Claudia (Maribel Verdu) on the side. When Marta and Claudia realise they are both victims of Benito's greed, things for Benito begin to crumble.