Goldstein, Beth L. Entrepreneurial Marketing (1544320434)
Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
EM Subject Line: New text—Entrepreneurial Marketing: A Blueprint for Customer EngagementÂ
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