Established in 1967 at the height of their powers, The Beatles' Apple operation saw the group embrace and encourage a wealth of contemporary musical talent, offering studio time and demo facilities alongside recording and publishing contracts. This unique opportunity attracted artists and songwriters from across the musical spectrum, and GOOD AS GOLD presents a snapshot of that talent, spanning the years 1967 to 1975. From the psychedelic tinged sounds of the mid-late 1960s onwards, the label matured and evolved alongside it's audience and remains as compelling today as it did during those halcyon days. Featuring a wealth of familiar names and lesser known artists, most of whom were hand-picked by The Beatles and their inner circle during the late 1960s and early 1970s, GOOD AS GOLD is a fascinating and insightful peek into the minds and tastes of those behind the company, and a broad snapshot of those who hoped to catch their attention. Presented here across five incredible discs, including many previously unreleased tracks, GOOD AS GOLD provides a comprehensive overview of the hits, misses, should've beens and could've beens of an experiment only The Beatles could ever have instigated. A must for fans of '60s and '70s pop and rock, The Fab Four themselves and students of the mysterious mechanisms behind the pop scene, and housed in a deluxe clamshell box.