Haggerty, James F. In the Court of Public Opinion: Winning Strategies for Litigation Communications (1641054719)
Waiting until a case 'blows up' is the worst time to begin communications planning during litigation. Yet smart lawyers, clients, and their advisors now realize that litigation communications is a litigation management function - as important to the case as any other element of modern litigation practice: legal research, expert opinion, investigations, document management, jury consulting, you name it. In this era of instantaneous communications, if you are not planning for effective communications in legal matters before a case is filed, the damage can be quick and irreversible. Manage the crisis, or it will end up managing you.