An expert recognised for his uncovering of the hidden, and often secret meaning of words, Kevin Hall now shares his wisdom with us all. In 'Aspire!', he teaches readers to understand what words mean in their purest sense and unlock their importance as they develop a thoughtful new vocabulary. As Stephen R. Covey so beautifully elucidates in his foreword, 'this masterfully written book will help you understand that words have an inherent power, a force capable of lighting one's paths and horizons. Used correctly and positively, words are the first building blocks for success and inner peace. Used incorrectly and negatively, they are capable of undermining even the best of intentions. This is true in business, in personal relationships, and every other walk of life'. By focusing on 11 words-one per chapter - 'Aspire!' shows how to use these words as building blocks for success and contentment. The words, from the very familiar to the very unusual, will become touchstones in personal development and in business.