Heuven, Erik The Future of Department Stores (9401466610)
How do the best department stores retain their customers, and thrive? What do retail and showbiz have in common? Stores such as Galeries Lafayette, Harrods or De Bijenkorf appeal to one's imagination as impressive centres of luxury. Even in this digital age, these modern retailers still know how to surprise their customers.
The Future of Department Stores explores the most important European department stores and the current retail trends. Conversations with international investors and top notch managers allow you to peek behind the scenes of this unique commercial sector. The authors explore the challenges they face, and conclude that innovation and service are the keys to success. This book explains how the best department stores stay relevant and evolve to meet the future.
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