A good research paper is more than just a clear, concise, scientific expose. It is a document that needs to go beyond the science to attract attention. There are both strict and less definable norms for doing this, but many authors are unaware as to what they are or their use. Publishing is rapidly changing, and needs to be explained with a fresh perspective. Simply writing good, clear, concise, science is no longer enough-there is a different mind-set now required that students need to adopt if they are to succeed. The purpose of this book is to provide the foundations of this new approach for both young scientists at the start of their careers, as well as for more experienced scientists to teach the younger generation. Most importantly, the book will make the reader think in a fresh, creative, and novel way about writing and publishing science. This is an introductory guide suitable for advanced undergraduates, graduate students, and professional researchers in both the life and physical sciences.