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Mackenzie on Managing Communications

Mackenzie on Managing Communications

0.0/5 -0 Rates

Merchant: Platekompaniet.no

Brand:

229,00 kr 200,00 kr

A unique guide for anyone with responsibility for communications within an organization. It introduces the main disciplines - marketing, media management, branding, digital and so on - and sets out robust and flexible approaches to planning and delivery. Critically, it explores the motivations that shape the way communications professionals work.

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