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Made to Stick - Why some ideas take hold and others come unstuck

Made to Stick - Why some ideas take hold and others come unstuck

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Merchant: Platekompaniet.no

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179,00 kr 157,00 kr

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

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