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Marketing Communications - Objectives, Strategy, Tactics

Marketing Communications - Objectives, Strategy, Tactics

0.0/5 -0 Rates

Merchant: Platekompaniet.no

Brand:

929,00 kr 813,00 kr

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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