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Marsden, Paul The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales (0071802029)

Marsden, Paul The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales (0071802029)

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257,00 kr

THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY.

'The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment.' -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency

Learn the secrets to unlocking sales with the 'Big Five'--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology.

Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20secrets for turning 'Likes' into 'Buys'.

  • The power of social utility
  • The appeal of social gifting
  • The importance of social curation
  • The role of social status
  • The value of social intelligence

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