Olesen, Jørgen Holm og Carsten Product Management. Strategy, planning, marketing, organization and execution. (8799625229)
What does it take to be skilled at working with product management? The book 'Product Management. Strategy, planning, marketing, organizing and execution' give you the answers on how to build a strong foundation for the work and how to work to improve your efforts.
The book contains both common and new theories from a number of disciplines and concrete instructions and practical examples from the real world. The book focuses on the development of new products, as well as a strong focus on optimizing the profitability of the existing product portfolio.
The main sections of the book:
1. Product management – theory and reality?
2. Organization
3. Product strategy
4. Product planning
5. Product marketing
The book also contains an elaborate list of literature that lists the best sources of the various disciplines; and an extended index makes the book suitable as a handbook and reference work.
The book is a translation from the original Danish version, isbn 978-87-996252-1-5.
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