Purify your tresses with the OUAI Detox Shampoo, a concentrated hair cleanser designed to lift and remove dirt, oil, impurities and build-up from styling products and hard water deposits, refreshing the scalp, roots and lengths without stripping, drying or fading out your colour. Its gentle formula is free from harmful chemicals and preservatives, making it safe to use on all hair types and textures, including colour-treated, keratin-treated hair and Brazilian blow-outs. Infusing your locks with it hypnotic scent of Rose, Bergamot, Lychee and Musk, this lightweight shampoo elevates your hair-care regime with soothing spa-like vibes. Creating a rich lather upon contact with water, it swiftly eliminates stubborn dry shampoo and styling waxes to leave your hair soft, shiny and supple. Apple Cider Vinegar helps strengthen weakened tresses hair, improves lustre by lowering the pH levels of the hair and scalp, and alleviates itchiness with its soothing properties. Hydrolysed Keratin smooths splintered hair fibres and tames unsightly frizz to leave your mane silky, polished and manageable with an incredible halo of blinding shine. Safe for use on all hair types, even colour- or keratin-treated. Free of SLS, SLES, phthalates and parabens.