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Popular Music as Promotion - Music and Branding in the Digital Age

Popular Music as Promotion - Music and Branding in the Digital Age

0.0/5 -0 Rates

Merchant: Platekompaniet.no

Brand:

279,00 kr 244,00 kr

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

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