Jesse Royal broke out in 2014 with the runaway success of the single "Modern Day Judas," and solidified his position at the forefront of the genre in 2017 with his debut full-length Lily of da Valley (Easy Star Records). That album debuted at #1 on the Billboard Reggae Chart and impressively hit #131 on the Billboard "New Album Top 200" chart and #36 on the "independent albums chart." Royal's latest single "Natty Pablo" is inspired by the many layers of Rastafarianism and the criticism it faced from the general public over the years, only to have come full circle with many of those same critics now following many of the lifestyle choices that Rastas have been advocating for years. "Natty Pablo" reintroduces his unique take on modern reggae featuring the socially-conscious lyricism and classic style he is known for ahead of the release of his highly anticipated sophomore album release.
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