Shepherd, Dean A. Decision Making in Entrepreneurship (1784716030)
In this volume, Dean Shepherd focuses on the varying topics of entrepreneurship unified through conjoint analysis. Although the topic of entrepreneurial decision making is broad, in doing so, he reveals the mechanisms that come into play during the entrepreneurial decision-making process.
Scholars of entrepreneurship and organizational behavior will find this collection an essential resource for understanding how decision making is achieved in entrepreneurial settings.