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The Activation Imperative - How to Build Brands and Business by Inspiring Action

The Activation Imperative - How to Build Brands and Business by Inspiring Action

0.0/5 -0 Rates

Merchant: Platekompaniet.no

Brand:

529,00 kr 463,00 kr

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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