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Spike TV's first season of The Joe Schmo Show is a real-life variation on the Jim Carrey comedy The Truman Show, in which Carrey played a man unaware he is the star of a television series, living on an enormous set and surrounded by actors playing family, co-workers, neighbors, etc. Joe Schmo fools a gregarious, likable 27-year-old fellow, Matt Kennedy Gould, into believing he's part of the cast of a reality-TV program called Lap of Luxury, competing for a $100,000 prize by surviving humiliating trials and those inevitable, once-per-week evictions of unlucky contestants. What Gould doesn't know is that his competitors--all living in the same house under the watchful eye of an ubiquitous production crew--are all actors playing sundry reality-TV stereotypes: the token gay guy, the good-looking sweetheart, the good-looking bitch, the clown, Mr. Macho, the borderline-pariah, etc.