The Results Obsession (0578686864)

Updated for 2021 These digital strategies have doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more

You'll improve the elements that have the biggest impact on results - Offers and Copy, tailored to Why Your Customers Buy . . .

in the highest-ROI digital marketing channels your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.

With step-by-step analysis, marketing metrics, and formulas. You will:

• Correctly diagnose your progress from Traffic to Leads to Sales - so you'll know exactly how to improve results (no more choosing the wrong solutions )
• Understand what to review in Google Analytics (with step-by-step instructions)
• Become your company's expert on your customer types (finally ) -- by building your Buyer Personas
• Learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included)
• Discover winning online copywriting 'formulas' to make every element of your copy really sell
• Strategically craft Offers for a big change in Content Marketing, lead generation, and sales results.
• Uncover easy ways to 'test your way to success,' so your b2c and b2b marketing becomes more effective with every effort
• Learn how to evaluate every marketing proposal to choose better partners and solutions.

Results are the key in marketing. 'Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn't bring in leads or sales?'

These are proven Direct Marketing strategies applied to Digital Marketing media - and they work

If you want to learn copywriting, Google Analytics, or how to improve results, this book will help you step-by-step.

Industry Reviewers Say:

'This is the definitive handbook on digital marketing for small businesses. It serves as your 'expert consultant' to help get maximum return on every marketing dollar, and hire the right marketing specialists. Why wing it? With a book like this, you'll never have to.'

'The Results Obsession walks you through clear, specific, detailed steps for diagnosing problems, driving leads and sales, website navigation and copywriting, SEO, online ads, email, testing, measuring, and staffing -- all focused on the specific needs of small businesses.'

'The emphasis on TRAFFIC, LEADS, and SALES, and how to analyze these metrics will surely prove helpful to readers. So many marketers execute campaigns without properly analyzing the results. This book gives you an understanding of what KPIs need the most focus.'

Who Should Read This Book