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Using worked examples throughout, the reader is guided through:
• important design issues
• the conduct of fieldwork
• all the analytic processes of Q methodology, including factor extraction, factor rotation and factor interpretation.
Drawing on helpful conceptual introductions to potentially difficult statistical concepts and a step-by-step guide to running Q methodological analyses using dedicated software, this book enables interested readers to design, manage, analyse, interpret and publish their own Q methodological research.
