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414,00 kr
Achieve your survey goals by empowering your survey respondents.Â
Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents’ needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data.
Drawing on their experience at the UK Office for National Statistics, the authors:
Promoting a new way to conceptualise and conduct survey design, this book expands your theoretical thinking and shows you, step-by-step, how to put it into practice.
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