The author, an Australian Memory Champion shows how four simple but powerful memory techniques can be learnt to train your brain for better recall and applied for success in education and study, business, performance and the arts and general brain health. A strong memory is a great asset in many facets of daily life, from simply remembering your shopping list and people's names, to cramming for exams, actors learning lines, musicians knowing their music, to business marketers making sure their message is remembered effectively. Or importantly, for all of us to exercise our brain and keep our mind fit. You do not need to be stuck with a bad memory, your memory can be improved by learning some simple techniques and applying them. In The Yellow Elephant, two times Australian Memory Champion, Tansel Ali, shows you the steps that made his very ordinary memory into a champion memory. The easy to follow plan explains how the brain remembers and therefore how to trigger it effectively. practical exercises demonstrate how the techniques work and build your memory skills quickly. Visualisation is one of the key methods and hence a yellow elephant is easier to remember than any old elephant. A sharper memory using Tansel's techniques will enable you to learn faster, speed read and remember more, reduce stress, save time, manage information overload, increase concentration and focus.